Book King joins Univerus’ ever-growing software portfolio

Book King has joined innovative software solutions provider, Univerus, in a move that will act as a springboard for development activity and bring improved recreation management products to customers throughout North America.

Working together, the two businesses will be adding to an impressive client base that already includes sports & fitness centers, local governments, healthcare systems, schools, colleges, and universities.

“With the support of Univerus, Book King will be able to build on what it already does so well by exploring new products, technologies, and markets. The next chapter in our story promises to be an incredibly exciting one,” comments Bruce Toogood, CEO of Book King.

“After gradually building the Book King business over the last two decades, I’m pleased to see how this new partnership has rejuvenated our team. We all look forward to future developments knowing that Univerus will help us reach new clients and further improve our high customer service standards as we grow.”

While Book King was already attracting a lot of interest from potential buyers, Univerus entered the ring and set the bar higher with their unmatched enthusiasm and supportive attitude. Looking beyond financial investment, there are clear synergies between Book King and Univerus, which will certainly help them forge a powerful relationship.

These two Canadian companies are aligned by more than just geography. There is a very apparent culture fit, with both teams championing honesty and integrity through everything they do.

Toogood trusted his instincts after meeting the Univerus acquisition team, “Sometimes you just get a good feeling right away, and this was definitely the case with Univerus. There were no red flags at all – it was clear that they value relationships in addition to numbers on a spreadsheet, which matches our ethos. With all the other boxes ticked too, we didn’t need to look any further.”

Book King will have the opportunity to collaborate with a portfolio of Univerus businesses that includes other sport and recreation software providers. Teams will be encouraged to share best practice and work together to bring cutting-edge software to as many customers as possible.

Univerus CEO, Brad Atchison, describes the mutual benefits of the acquisition, “We’re delighted to welcome Book King to the family. They have a unique and compelling product which really complements what we already do here at Univerus – with the investment and support teams we have in place, we’re perfectly positioned to grow the business together.”

Univerus’ scale means that it can provide an abundance of resources, including valuable software expertise and financial support. Book King will have all the tools it needs to execute future sales, marketing, software development, and customer support activities.

Ascend Capital Group served as the exclusive financial advisor to Book King on the transaction.


Univerus’ core tenet is that significant harmonious value results from bringing together forward-thinking professionals and proven solutions. Representing a suite of software businesses strategically woven into the Univerus family, its centralized management approach has empowered top-notch teams to provide mission-critical solutions with the most robust and innovative products available in the marketplace.

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Book King

Book King provides a leading-edge enterprise recreation management software designed to help communities, municipalities, and organizations simplify and unify activity management functions. The Book King platform enables customers to maximize schedulable assets, optimize resource allocation, improve administrative processes, and enhance the management of recreation facilities.

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